Sorek Barbershop + Menswear

• Sorek occupies the retail space at the base of the Arrive Hotel. Jason and Jared Gourd had a big idea about a men’s oriented barbershop, tailor, and off-the-peg clothier concept. But like many entrepreneurs, the budget was challenging. By necessity, we kept the concept simple – two driving ideas – and we worked with our friends at ATX Fabrications. We allowed the shell of the Arrive Hotel to do the rest.

  Sorek has tweaked its focus over its first years – a pandemic will do that – but the flexible space accommodated the changes. Now, Sorek is so successful that it is challenging to get a reservation.

• Jason and Jared Gourd below.